Specialized block MBA
Master of Business Administration
MBA Sales Management
The second block of study is specialized block and consists of three educational modules, which the student completes within his specialization. The modules of the specialization take place within one course day. Students choose an exact date from a wide range directly in the student section.
List of Specialized Modules
Business Strategy and Tactics Planning
The course introduces the essence and importance of strategic aspects of management and specifies the procedures of creating a business strategy. It translates business strategy into the preparation of entrepreneurial business projects and provides a practical guide to assessing a company’s strategy and tactics using basic steps and concrete examples from practice.
Legal Aspects of Sales Activities
The module is a brief overview of commercial law as one of the traditional branches of law, with an emphasis on (commercial) contractual relations. The aim of the module is to acquaint the students not only with the basic concepts and legal institutes of commercial law and entrepreneurship, but especially with the specifics of contractual relationships in which at least one of the parties is an entrepreneur.
Customer Relationship Management
The aim of the module is to introduce students to the theoretical basis of preparing and managing customer relationships with a direct link to managerial strategy and practice. To present the basics of approaches to the preparation, implementation and development of customer relationship management, with a priority focus on B2B markets. Practical approaches to preparing and processing customer relationships for small and medium sized enterprises – SMEs (up to 250 employees) as well as for larger enterprises.The lectures also include methods and approaches of teamwork management in customer relationship management in order to create synergy effects.