Workshop: Structure and Process of Premium Customer Experience

On Tuesday, September 16, 2025, an online workshop on the topic: Structure and Process of Premium Customer Experience was held, led by Mgr. František Paikrt, ESBM lecturer, premium sales expert, and former trainer at Apple Inc.

A premium customer experience is not about a perfect product — it’s about the exceptional feeling the customer walks away with. The workshop guided participants through the key principles of relationship selling in a technology-oriented era. Participants learned how to build trust, understand client needs, and communicate the brand through people.

The workshop covered topics such as:
– Key characteristics of the Customer Centric model.
– The role/position of premium Customer Experience in the technological age.
– Structure and process of a sales conversation in the premium segment.
– Practical use of emotional intelligence and empathy in relationship business.
– Brand image represented by the salesperson.

We thank all participants for their engagement and interest in the workshop.