MSc Marketing
Master of Science (MSc)
The MSc Marketing specialization will provide students with advanced knowledge in communicating with customers, running marketing campaigns, all in a variety of interfaces. The business and marketing environment is now expanding to the online environment, so it is necessary to learn the principles and tools of marketing communication with an orientation also in the field of digital marketing.
Benefits of Specialization
MSc Marketing
You can design an optimal marketing strategy.
You can use theoretical and practical knowledge of marketing.
You will be able to communicate your brand well to the public.
You will learn the basic elements of copywriting.
You will learn how all marketing tools work.
You will understand the issues of digital marketing.
This specialization can be studied at a discounted price also in online form of study (without the possibility of attending course days).
Modules of
MSc Marketing
Detailed Course of
MSc Marketing
MSc study takes 1 year, is conducted in Czech and combines modern e-learning with interactive seminars, which are grouped into several course days.
The study is divided into 3 blocks and each block is further divided into individual modules.
The output for each block are seminar papers or case studies. For the first block the student prepares 3 seminar papers, for the second block 2 seminar papers and for the third block 1 seminar papers or case study, or another form defined in the syllabus of the specific module.
The studies conclude with the preparation of a thesis and its defense.
The course is conducted by professional lecturers, who are selected experts on specific topics. Lecturers are fully available to all students throughout their studies and students can contact them at any time with any query.
Students have the possibility of individual consultations with lecturers, which can take place through the student section, virtual room, in person, by phone or by email.
The e-learning system guides students throughout their studies. Here you will find information about lectures, study materials, lecture schedules and all necessary information, which maximizes convenience and accessibility of information.
A successful graduate obtains the MSc. degree, which is written after their name. This gives MSc graduates an edge over others.
Lecturers
Conditions of Admission
- Completion of at least a bachelor’s degree or a professional degree in a BBA or BSc program.
- Or experience in a managerial, management or leadership position together with secondary education along with a high school diploma. Download form.
- Applicants must submit a fully completed application form for the studies, the application is being FREE of charge.
- Applicants are admitted to study WITHOUT ENTRANCE EXAMS or interviews.
Study for a promotional price of 3.160 € without VAT 4.560 €.
